It is fascinating to me, the dedication and creativity on how to bring products to a market.
How Mr. Gasmilla was able to think and rethink on spotting and addressing his customers. Would he have ever been this successful, if the front door had been open? I guess that sometimes the tough way, the unconventional way, the extra miles those have to walk that do not enjoy the privilege, is what makes them more than a one hit stand.
Aside of this,
a totally interesting inside to the dynamics of the Ghanaian markets.
Thanks there, nice lesson!
Radio didn’t play it, TV didn’t show it and I mean I pushed it so hard on the street that radio and TV didn’t have a choice. It was me going from one joint or the other promoting my song.
“I sit in the trotro and I ask the one seated by me, do you have a Bluetooth? I’m a manager and there is this artiste I’m trying to promote and I would like you to listen cos chaley, that’s the only way you know…I knew I won’t have it easy so I worked….I don’t look at the obstacles. I look at getting to my destination and it worked for me” he told Dey. "