19 July 2015

back door entrepreneurship

It is fascinating to me, the dedication and creativity on how to bring products to a market.
How Mr. Gasmilla was able to think and rethink on spotting and addressing his customers. Would he have ever been this successful, if the front door had been open? I guess that sometimes the tough way, the unconventional way, the extra miles those have to walk that do not enjoy the privilege, is what makes them more than a one hit stand.

Aside of this,
a totally interesting inside to the dynamics of the Ghanaian markets.
Thanks there, nice lesson!