It is fascinating to me, the dedication and creativity on how to bring products to a market.
How Mr. Gasmilla was able to think and rethink on spotting and addressing his customers. Would he have ever been this successful, if the front door had been open? I guess that sometimes the tough way, the unconventional way, the extra miles those have to walk that do not enjoy the privilege, is what makes them more than a one hit stand.
Aside of this,
a totally interesting inside to the dynamics of the Ghanaian markets.
It gave me the most beautiful inside to this side of the music industry.
What it is that it takes for a music video.
Not much.
To my surprise.
A mobile phone with the song.
And a Go Pro.
And yet so much.
A crew creating the good vibes - the atmosphere of the song. Determining spaces to set the story of the song. Creating the space to tell the story of the song. Creating the space for everyone in the video to feel the song, the tunes, the story and perform the story. Opening spaces of the unknown, to create the right moments of laughter, fun, to do the right thing at the right time. Catching the right moment with the camera. Cutting the right moment from the camera. Creating a video that will take along the people that listen to the song, to hear the story, to see the story, to feel the story, to emerge with the story, to make it their song - their story.
Unique skills Wanlov and Silvastone put out there.