back door entrepreneurship

It is fascinating to me, the dedication and creativity on how to bring products to a market.

How Mr. Gasmilla was able to think and rethink on spotting and addressing his customers. Would he have ever been this successful, if the front door had been open? I guess that sometimes the tough way, the unconventional way, the extra miles those have to walk that do not enjoy the privilege, is what makes them more than a one hit stand.

Aside of this,

a totally interesting inside to the dynamics of the Ghanaian markets.

Thanks there, nice lesson!

"According to him “The back door was using the streets.” 

He said he sometimes had to impersonate a manager to get people to listen to his tracks. 

“I started with street promotion. Abodan tui was a song that made it huge on the street. 

Radio didn’t play it, TV didn’t show it and I mean I pushed it so hard on the street that radio and TV didn’t have a choice. It was me going from one joint or the other promoting my song. 

“I sit in the trotro and I ask the one seated by me, do you have a Bluetooth? I’m a manager and there is this artiste I’m trying to promote and I would like you to listen cos chaley, that’s the only way you know…I knew I won’t have it easy so I worked….I don’t look at the obstacles. I look at getting to my destination and it worked for me” he told Dey. "