back door entrepreneurship

It is fascinating to me, the dedication and creativity on how to bring products to a market.

How Mr. Gasmilla was able to think and rethink on spotting and addressing his customers. Would he have ever been this successful, if the front door had been open? I guess that sometimes the tough way, the unconventional way, the extra miles those have to walk that do not enjoy the privilege, is what makes them more than a one hit stand.

Aside of this,

a totally interesting inside to the dynamics of the Ghanaian markets.

Thanks there, nice lesson!

"According to him “The back door was using the streets.” 

He said he sometimes had to impersonate a manager to get people to listen to his tracks. 

“I started with street promotion. Abodan tui was a song that made it huge on the street. 

Radio didn’t play it, TV didn’t show it and I mean I pushed it so hard on the street that radio and TV didn’t have a choice. It was me going from one joint or the other promoting my song. 

“I sit in the trotro and I ask the one seated by me, do you have a Bluetooth? I’m a manager and there is this artiste I’m trying to promote and I would like you to listen cos chaley, that’s the only way you know…I knew I won’t have it easy so I worked….I don’t look at the obstacles. I look at getting to my destination and it worked for me” he told Dey. "

what solidarity means ... Tumenta Kennedy on the Greek crisis

I love this inside to the Greek crisis ...

"Even in Simbabwe, in Iran, in North Korea

we have not had this happening, that a country was collapsing. 

And all these are countries under heavy sanctions. But Greece is a country under any embargo.

But it can not survive - this is shocking!"

"Trust will be a fundamental element during the coming negotiations between the governments."

"He has to explain to his people, that solidarity means, investing into the conditions that will make us be sustainable in the long run."

... but watch it for yourself.

by 

Tumenta Kennedy 

who I am proud to call

my mentor

one of the brightest minds I know

as he is never tiered to challenge the mind beyond what seems possible

drawing out the best in you - in me :-)

Aside that he is

political analyst and advisor on Europe-African matters / also to the former German president

chief

man of the medicines and herbs

academic 

and 

entrepreneur with African BIB.